Module 5 ON-DEMAND : Mastering Marketing: Assess, Adjust, Advance

Module 5 ON-DEMAND : Mastering Marketing: Assess, Adjust, Advance

This module is for those who are planning to view this training on-demand.

Marketing is both an art and a science, and when done properly it can take your practice to new heights. But you need to understand the drivers and data behind the results of your efforts in order to adjust and evolve as needed, ensuring your marketing is an effective investment that proactively adapts to changes.  

This module will show you how to monitor success from both the qualitative and quantitative aspects of your initiatives, with an emphasis on:

• Setting and managing KPIs and patient conversion metrics
• Interpreting and using analytics 
• The role of the Influencer
• Managing and optimizing patient reviews

Paul S. Nassif, MD, FACS (Moderator)

Facial Plastic and Reconstructive Surgeon


Dr. Paul Nassif is a world-renowned Facial Plastic and Reconstructive Surgeon operating a large. successful practice in Beverly Hills Ca. and Medical Spas in Beverly Hills, CA and Manchester, UK. He is Star of E!’s Botched, a reality show that airs in 166 countries that highlights his expertise as he remedies the most extreme plastic surgeries gone wrong. Specializing in Facial Plastic Surgery and Rhinoplasty, Dr. Paul Nassif is an internationally celebrated Facial Plastic and Reconstructive Surgeon whose pioneering techniques have gained worldwide acclaim from his patients, his peers, and the media.  Dr. Nassif’s esteemed background allows him to treat patients with even the most critical, complex cases, leading to him being known as the facial plastic surgeon who is “Trusted with Faces Worldwide®”.

Jay Shorr

Founding Partner

Shorr Solutions

Jay A. Shorr, BA, MBM-C, CAC I-XVI is the founding partner of Shorr Solutions, a consulting firm assisting aesthetic practices with their operational, administrative & financial health. Jay serves as the only non-medical appointee on the Scientific Advisory Board for The Aesthetic Show since 2017 won Best Practice Management Company Award from 2017-2021 and received the Lifetime Achievement Award from The Aesthetic Awards in July 2021.

Dr. Sheila Barbarino

Oculoplastic Surgeon

Barbarino Surgical Arts

Sheila Barbarino, MD, FAAO, FAACS, FACS is an award winning, highly skilled results driven cosmetic surgeon, industry innovator, world renowned lecturer, key opinion and thought leader, trainer on expert techniques for injectables, lasers and aesthetic devices and author of over 15 articles in prestigious peer reviewed journals. She has successfully combined the science of medicine with her artful and highly skilled expertise of surgical and non-surgical modalities to help patients achieve pleasing, natural looking facial and full body rejuvenation. Dr. Barbarino shares her expertise, clinical experience, years of research, dedication, and compassionate care with patients in both her Austin and Los Angeles offices who travel from near and far to understand their aesthetic goals to restore, refresh and transform their appearances.

Dr. Kay Durairaj

Facial Plastic Surgeon

Beauty By Dr. Kay

Dr. Kay completed her surgical training at UCLA and is a member of the American Academy of Facial Plastic and Reconstructive Surgery and American Board of Otolaryngology, Head and Neck Surgery.

Dr. Kay specializes in faces, including surgery for eyelids, rhinoplasty, facelift and neck lift. Her expertise in Botox and neurotoxins, facial injectables and fillers and was voted one of the top 100 injectors in the country by her peers, her expertise is in Botox, neurotoxins, and facial injections and fillers. She is on the frontier of Sculptra butt injections and has used Sculptra to treat hundreds of butts by increasing volume, improving cellulite dimples and softening stretch marks.

She is Chairman of the Department of Ear, Nose and Throat Surgery at Huntington Memorial Hospital and she serves as an advisor to multiple aesthetic industry organizations such as Merz, Allergan, Evolus, Prollenium and Galderma.

Dr. Kay has a natural approach to facial rejuvenation and wants to help every person accentuate their best features. Let her help you learn how to take care of your face with the best in anti-aging technology.

Dr. Jennifer Levine

Facial Plastic Surgeon

Dr. Jennifer Levine Aesthetics

Dr. Jennifer Levine is one of only a few surgeons who are double-board certified by the American Board of Facial Plastic and Reconstructive Surgery, and the American Board of Otolaryngology-head and neck surgery – giving her a unique knowledge of the face and its underlying structures.

Her philosophy is that every individual has the right to natural, believable results that enhance one’s appearance, not create a new face. To achieve “Believable Beauty”, Dr. Levine works closely with each patient to develop an individualized treatment plan that focuses on their needs and unique facial features.

She is an expert in the latest invasive and non-invasive anti-aging treatments that help achieve and maintain the look patients have always wanted.

Dr. Jonathan Kaplan

Plastic Surgeon

Pacific Heights Plastic Surgery

Dr. Jonathan Kaplan, a board-certified plastic surgeon originally from Alexandria, LA is proud to call San Francisco home. After completing his plastic surgery fellowship at the world-renowned Cleveland Clinic where he was trained by the same team that performed the first US face transplant, he practiced in Baton Rouge, Louisiana for six years.


Virtual Course Part 1
Select the "View On-Demand Recording" button to begin.  |  120 minutes
Select the "View On-Demand Recording" button to begin.  |  120 minutes This is part 1 of the virtual learning course. Please watch this video in full before moving to Virtual Course Part 2.
Virtual Course Part 2
Recorded 07/07/2022
Recorded 07/07/2022 This is part 2 of the virtual course. Please view Virtual Course Part 1 in full before moving on to this video.
5 Questions
5 Questions You must complete the survey in order to access the exam.
4 Questions  |  2 attempts  |  3/4 points to pass
4 Questions  |  2 attempts  |  3/4 points to pass
Credit Issued
1.00 Certified Aesthetic Practice Program credit  |  No certificate available
1.00 Certified Aesthetic Practice Program credit  |  No certificate available