Module 4 ON-DEMAND: Mastering Marketing: The Foundation

Module 4 ON-DEMAND: Mastering Marketing: The Foundation

Recorded On: 07/07/2022

This module is for those who are planning to view this training on-demand.

Your practice needs strong marketing to fuel your business, maintain engagement with your patients and keep them coming back for more. Mastering Marketing Level I will take you through the fundamentals – from market research and brand development, through the myriad marketing channels at your disposal – ensuring you will leave with the insights to develop a targeted marketing plan that will attract the right patients to your practice.  

Topics include:

• The pros and cons of in-house vs. outsourced marketing
• Identifying your target market through research and demographics 
• Brand development
• Using the right channels, in the right way
• Website design and development
• Social media

Paul S. Nassif, MD, FACS (Moderator)

Facial Plastic and Reconstructive Surgeon


Dr. Paul Nassif is a world-renowned Facial Plastic and Reconstructive Surgeon operating a large. successful practice in Beverly Hills Ca. and Medical Spas in Beverly Hills, CA and Manchester, UK. He is Star of E!’s Botched, a reality show that airs in 166 countries that highlights his expertise as he remedies the most extreme plastic surgeries gone wrong. Specializing in Facial Plastic Surgery and Rhinoplasty, Dr. Paul Nassif is an internationally celebrated Facial Plastic and Reconstructive Surgeon whose pioneering techniques have gained worldwide acclaim from his patients, his peers, and the media.  Dr. Nassif’s esteemed background allows him to treat patients with even the most critical, complex cases, leading to him being known as the facial plastic surgeon who is “Trusted with Faces Worldwide®”.

Audrey Neff

Director of Marketing


Audrey Neff currently serves as the Director of Marketing for PatientNow, which provides practice management & marketing solutions for over 3,000+ aesthetic practices worldwide. Audrey brings a decade of experience in sales & marketing -- over 7 years of which has been in medical aesthetics. She is a frequent industry speaker on practice development and is faculty for 18 medical associations and conferences across the U.S.

Michael Antosy

Director of Sales and Business Development


Michael Antosy is the director of sales and business development for MyAdvice, an industry leader in digital marketing since 1998.

Vahe Tirakyan


MD Logica

Vahe Tirakyan is the CEO at MD Logica, as well as a speaker and author covering business, marketing, and strategy in the field of aesthetic medicine.

Erica Crawford


Influx Marketing

I am the President at Influx Marketing. We are a web design and digital marketing agency focused solely on medical marketing. With a clientele that includes some of the top plastic surgeons and medical spas in the nation, Influx provides industry-leading web design and digital patient acquisitions strategies.


Virtual Course Part 1
Recorded 07/07/2022  |  120 minutes
Recorded 07/07/2022  |  120 minutes This is part 1 of the virtual course. Please watch this video in full then proceed to Virtual Course Part 2 to complete the course.
Virtual Course Part 2
Recorded 07/07/2022
Recorded 07/07/2022 This is part 2 of the on-demand video content for Module 4. Please watch Virtual Course Part 1 first, followed by this video for the full course.
5 Questions
5 Questions You must complete the survey in order to access the exam.
12 Questions  |  2 attempts  |  9/12 points to pass
12 Questions  |  2 attempts  |  9/12 points to pass
Credit Issued
1.00 Certified Aesthetic Practice Program credit  |  No certificate available
1.00 Certified Aesthetic Practice Program credit  |  No certificate available