Informa Medical Aesthetics
Module 4 ON-DEMAND: Mastering Marketing: The Foundation
Recorded On: 07/07/2022
- Non-member - $350
This module is for those who are planning to view this training on-demand.
Your practice needs strong marketing to fuel your business, maintain engagement with your patients and keep them coming back for more. Mastering Marketing Level I will take you through the fundamentals – from market research and brand development, through the myriad marketing channels at your disposal – ensuring you will leave with the insights to develop a targeted marketing plan that will attract the right patients to your practice.
• The pros and cons of in-house vs. outsourced marketing
• Identifying your target market through research and demographics
• Brand development
• Using the right channels, in the right way
• Website design and development
• Social media
Paul S. Nassif, MD, FACS (Moderator)
Facial Plastic and Reconstructive Surgeon
Dr. Paul Nassif is a world-renowned Facial Plastic and Reconstructive Surgeon operating a large. successful practice in Beverly Hills Ca. and Medical Spas in Beverly Hills, CA and Manchester, UK. He is Star of E!’s Botched, a reality show that airs in 166 countries that highlights his expertise as he remedies the most extreme plastic surgeries gone wrong. Specializing in Facial Plastic Surgery and Rhinoplasty, Dr. Paul Nassif is an internationally celebrated Facial Plastic and Reconstructive Surgeon whose pioneering techniques have gained worldwide acclaim from his patients, his peers, and the media. Dr. Nassif’s esteemed background allows him to treat patients with even the most critical, complex cases, leading to him being known as the facial plastic surgeon who is “Trusted with Faces Worldwide®”.
Director of Marketing
Audrey Neff currently serves as the Director of Marketing for PatientNow, which provides practice management & marketing solutions for over 3,000+ aesthetic practices worldwide. Audrey brings a decade of experience in sales & marketing -- over 7 years of which has been in medical aesthetics. She is a frequent industry speaker on practice development and is faculty for 18 medical associations and conferences across the U.S.
Director of Sales and Business Development
Michael Antosy is the director of sales and business development for MyAdvice, an industry leader in digital marketing since 1998.
Vahe Tirakyan is the CEO at MD Logica, as well as a speaker and author covering business, marketing, and strategy in the field of aesthetic medicine.
I am the President at Influx Marketing. We are a web design and digital marketing agency focused solely on medical marketing. With a clientele that includes some of the top plastic surgeons and medical spas in the nation, Influx provides industry-leading web design and digital patient acquisitions strategies.
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