Module 11: Why Incorporating Retail in Your Practice is a Must

Module 11: Why Incorporating Retail in Your Practice is a Must

This course is part of the Certified Aesthetic Practice Program. 

With greater access to superior, scientifically-proven ingredients, topical skincare’s role within the modern aesthetic practice has evolved from an after-thought to a given. With over $4 billion growth projected from 2020 to 2026 – how can you ensure your practice gets its fair share? Learn how to choose the right products for your practice; the pros and cons of private labeling; and much more! 

Topics addressed in this module:

• Selecting your products
• Incorporating products into your treatment plans
• Staff training
• Inventory management and budgeting

Paul S. Nassif, MD, FACS (Moderator)

Facial Plastic and Reconstructive Surgeon


Dr. Paul Nassif is a world-renowned Facial Plastic and Reconstructive Surgeon operating a large. successful practice in Beverly Hills Ca. and Medical Spas in Beverly Hills, CA and Manchester, UK. He is Star of E!’s Botched, a reality show that airs in 166 countries that highlights his expertise as he remedies the most extreme plastic surgeries gone wrong. Specializing in Facial Plastic Surgery and Rhinoplasty, Dr. Paul Nassif is an internationally celebrated Facial Plastic and Reconstructive Surgeon whose pioneering techniques have gained worldwide acclaim from his patients, his peers, and the media.  Dr. Nassif’s esteemed background allows him to treat patients with even the most critical, complex cases, leading to him being known as the facial plastic surgeon who is “Trusted with Faces Worldwide®”.

Emily Anne Scalise

Director of Operations and Business Development


Emily Anne Scalise is the Business Director of a three-location boutique dermatology practice named: NicholsMD of Greenwich, SkinLab by NicholsMD, and NicholsMD of Fairfield.

Emily began her career in aesthetics in 2015. She was in graduate school studying psychology at Columbia University when she took a temporary and part-time position to help the owner, Dr. Kim Nichols, with the administrative side of the dermatology business. At the time, Emily was only the third employee. Fast forward to 2022, Emily has been the driver alongside Dr. Kim Nichols to help NicholsMD become a three-location boutique dermatology office with strong ‘NYC-Luxury’ branding and an impeccable white-glove operational flow with results-driven treatment packages and a women-operated staff. Today, Emily is the Business Director of this tri-location business and has a proven-track record of employee engagement, company branding and business scaling.

Emily’s expertise in psychology is what she claims to have been her conduit for building a successful aesthetic career.  She has become known for her ability to host creative staff training, cultivate an exceptional work culture, plan high revenue-generating events, and for her ability to motivate and train staff members at every professional level.

Emily’s passion and expertise for the aesthetic industry have been recognized on an international level. Emily is a contributing editor to notable aesthetical magazines such as, Practical Dermatology and Modern Aesthetics. Emily is a speaker for global aesthetic companies like L’Oréal, Cutera, Galderma, and SkinCeuticals. Emily is also a presenter for industry-leading aesthetic organizations like Vegas Cosmetic Surgery, Miami Cosmetic Surgery, and ADAM (the Association of Dermatology Association Managers). Some of her most notable talks and articles are: “The Importance of Employee Engagement: The most valuable asset to your medical practice is not what you think” and "How to Run a Staff Meeting Like a Boss" and well as “Real Techniques to Increase Diversity and Inclusivity in Your Practice.” In 2019, Emily was awarded Connecticut’s “Top 40 Under 40” for her leadership and influence as the director of NicholsMD. 

Emily and her husband have two children: Jordan (4) and Sienna (2). They’re building a home in this beautiful beach town and as a family, they love visiting Zoos and Aquariums across the U.S. Emily’s favorite quote? “You can do it all, not at the same time, and not alone.”

You can keep up with Emily Anne Scalise professionally or personally at her Instagram: @EmilyAnneScalise. &nbsp

Kim Nichols, MD, FAAD

Board-Certified Dermatologist, Founder of NicholsMD of Greenwich, SkinLab & NicholsMD of Fairfield.


Kim Nichols, MD, FAAD is a Harvard-trained, board-certified, celebrity dermatologist that treats both cosmetic and medical skincare concerns. She has been recognized world-wide for her artistic expertise in administering injectables that yield natural-looking results for clients to look and feel their best. Dr. Nichols, a National Physician Trainer and Speaker for Allergan, Galderma, Merz, and Qwo, trains other dermatologists and plastic surgeons from across the country in the highest standards of art and ethics on how to administer injectables.

Dr. Nichols graduated cum laude from Harvard University, attended NYU School of Medicine, and completed her dermatology residency at King-Drew/Harbor-UCLA Medical Center, where she served as Chief Resident. In 2013, Dr. Nichols opened her own practice, NicholsMD of Greenwich, and has since opened SkinLab by NicholsMD and NicholsMD of Fairfield. Dr. Nichols has been featured on The Today Show, The Dr. Oz Show, and is regularly featured as a skincare expert in health and beauty magazines such as Practical Dermatology, Modern Aesthetics, and Parents.

Tess Mauricio, MD, FAAD

Board Certified Dermatologist

M Beauty by Dr. Tess

Dr. Tess Mauricio, a graduate of Stanford Medical School and Summa Cum Laude graduate of UCSD is a Past President of The San Diego Society for Dermatologic Surgery. She is the recipient of the UCSD Distinguished Alumni award and Hollywood Daytime Beauty Award for Outstanding Achievement in Medicine.

She is a favorite media expert with appearances on NBC’s California Live, Dr Oz Show, The Talk, The Real, Dr Phil, Rachael Ray Show Fox News, The Doctors.

Rebekah Brannon

Chief Operating Officer

Esthetics Center

Rebekah Brannon is the Chief Operating Officer of Esthetics Center, a multi-location medical spa and surgical center. She has been a medical aesthetics business insider for the better part of 15 years.

Focused primarily on business operations and expansion, she has closely studied business trends, and the evolution of best practices over the years.

Her firsthand experience in a variety of roles has greatly contributed to her development of what she calls “the 360 degree approach” to operations. This is an approach that looks at how the introduction and implementation of a new process impacts the business, employees, and patrons - simultaneously. This has aided in creating a platform for quick adaptation, especially beneficial to businesses in growth mode.

The medical aesthetics industry will continue to be an ever evolving arena. Fully aware of this fact, Rebekah has committed to being an innovator in operations. “If we intend to succeed in this industry we must let go of the comfort of doing things the exact way we have always done them. Expressions like ‘don’t reinvent the wheel’ and ‘if it’s not broken don’t fix it’ are antiquated. We must continue to improve upon best practices, and innovate to grow.”

  • - R. Brannon


Virtual Course
10/18/2022 at 10:00 AM (EDT)  |  Recorded On: 10/18/2022
10/18/2022 at 10:00 AM (EDT)  |  Recorded On: 10/18/2022
5 Questions
5 Questions You must complete the survey in order to access the exam.
5 Questions  |  2 attempts  |  3/5 points to pass
5 Questions  |  2 attempts  |  3/5 points to pass
Credit Issued
1.00 Certified Aesthetic Practice Program credit  |  No certificate available
1.00 Certified Aesthetic Practice Program credit  |  No certificate available